Understanding Forklift Pricing
Think of forklifts like automobiles–the choice between a new or used model depends on factors like budget, features, and long-term value.
Auto Dealer vs. the Forklift Dealer
Auto dealers will typically walk buyers through a few questions to narrow down their choices. If you’ve ever sat down with one after browsing their lot, they’ve likely asked you questions such as:
- Do you want a new or used vehicle?
- What type of vehicle do you want?
- What is your budget for a vehicle?
- What features are needed?
- How many miles are acceptable?
- Do you prefer a warranty?
- How much horsepower do you need?
In contrast, a forklift dealer will ask similar questions to determine the best type of vehicle you need. However, they will be much more detailed in their questioning. That’s because more research and legwork go into finding the proper forklift for a business. Such diligence is crucial because the final product needs to provide the best safety and efficiency for your operational needs and budget constraints.

Main Factors that Determine Forklift Price
Anything from a forklift’s capacity to financing and loan considerations play a role in forklift pricing. Let’s explore each of the main factors below to better determine how they impact a forklift’s price:
The Type Required
Forklifts’ assorted designs and functionalities impact pricing. A standard sit-down warehouse truck is typically more affordable than a specialized narrow aisle model. In essence, more complex forklift designs typically have higher maintenance needs.
Make and Model
Not all forklifts are manufactured the same, and the better the quality, the better the long-term value. Lesser-known brands and older models are often easier on your wallet, while high-quality leading brands command premium prices due to their reputation for producing well-engineered, reliable equipment.
Weight Capacity and Size
As a general rule, the larger the forklift, the higher its cost. A forklift with a higher weight capacity and larger size will typically demand a higher price due to its increased capabilities and the sturdier materials used to build it.
Gas vs. Electric
Electric forklifts are generally more expensive upfront than gas-powered models. Their long-term costs are often offset by less maintenance and lower fuel costs. They also produce zero-emissions—making them more environmentally friendly and a cleaner option for indoor use.
Features
The features you want, especially when it comes to advanced features, will impact the price of a forklift. Ergonomic enhancements, advanced safety systems, or attachments like specialized forks, poles, and side-shifters can all add a significant amount to the price.
Miscellaneous Factors
Prices of forklifts can fluctuate due to several factors such as warehouse automation trends, Ecommerce growth, and evolving safety regulations. Battery technology and steel costs also impact market pricing.
New or Used
New forklift models are more expensive than used. However, that’s only half the story since long-term cost is often more important than the upfront cost to businesses. When considering whether to buy an inexpensive or used forklift, determine what it can end up costing you in the long run. Sometimes, paying a bit more upfront pays off.
Financing and Loan Considerations
When you finance material handling equipment, the plan allows you to spread costs over time. But factors like interest rates, loan terms, and down payments will influence your overall price. A lower interest rate can lead to significant savings, so it’s worth it to shop around for competitive financing offers.