Position Objective/Summary:
The Product Marketing Coordinator position will provide marketing support to all areas of the Sales & Marketing functions within the company, in promoting the sale of CLARK Material Handling Company products. The incumbent must have a strong marketing background and be an effective product marketing advisor and product advocate for all CLARK products. Position will also be a key marketing resource for all products to the sales force. Position duties will include performing Marketing research on competitive comparisons, working with design team on advertising campaigns, assisting the National Sales Manager with marketing programs and their promotion and measurement of programs, direct customer campaigns, parts promotion and campaigns, and brand marketing.   
Essential Duties:
·Will be responsible to perform marketing research on competitive comparisons, to

create and deliver presentations on the findings.
·Responsible to develop, formulate and execute strategic marketing plans for a product

or product line through market research, competitive analysis, dealer and customer

engagement, and business planning.
·Assist in developing National and Global Ads to promote forklift and parts sales

efforts
·Work with various levels in the organization in assisting with various initiatives,

projects and tasks to promote CLARK Brand image
·Assist in developing various marketing and parts merchandising programs and promoting

them
·Responsible for providing technical services and resources to promote product

marketing and material development for feature benefit brochures.
·Will be responsible to conduct side by side comparison analysis on CLARK products vs.

major competitor’s products by models on an ongoing basis.
·Perform Analysis on CLARK products to define feature advantage benefits
·Will provide support to the CLARK design team, engineering department and Sales team

as needed on various tasks and projects.
·Will provide marketing information and assistance in the development and production

of model feature brochures which requires working closely with engineering and design

teams.
·Coordinate the production of sales and marketing brochures to assist the RSM’s ,

dealers and other sales teams in promoting and selling CLARK products.
·Responsible to assist the design department in the coordination and development of

various product training videos.            
·Responsible for the development and delivery of product demonstrations to potential

customers, dealers and at various type trainings as needed
·Will assist RSM, dealers and other sales personnel in making sales presentations and

sales calls to potential customers to promote CLARK product as needed an on a priority

basis.
·Will provide marketing assistance to customers, sales force, dealers, and internal

employees as needed to resolve issues and help them better understand our products.
·Development of products flyers to assist dealers and field teams for sales blitzes

and other related sales strategies
·Will be responsible to coordinate various types of trainings, and assist with sales

training of field personnel and dealership personnel
Job Qualifications: 
·College degree in Marketing, business or Economics, with previous marketing

experience in the material handling or heavy equipment industry. Previous Marketing

experience is required.
·Must have proficient computer skills in Microsoft office programs as well efficient

knowledge of Photoshop, Acrobat, Freehand; QuarkXPress; or related software.
·Strong business acumen and advanced presentation skills
·Must have advanced communication skills both orally and written with all levels of

personnel within the organization and dealerships to deliver technical and other

information.
·Product knowledge of CLARK and competitor aftermarket parts and general sales and

market knowledge of the forklift and material handling industry is preferred.
·Team player with proven relationship building skills and influence without authority
·Self Starter with the ability to multi-task, work under pressure, stay organized and

complete tasks within specific timelines
·Must be able to establish and maintain dealer confidence.
Uses good judgment, has a high level of professional and ethical conduct
We are an Equal Opportunity Employer. Qualified M/F/V/D Females and Minorities are encouraged to apply for open positions.

DISCLAIMER:

This position description is not intended and should not be construed to be an exhaustive list of all responsibilities, skills, efforts or working conditions associated with the job; it is intended to be an accurate reflection of those principal job elements essential to the job.

Incumbents may be required to perform other duties as assigned or as required by the needs of the business.

CLARK Material Handling Company retains the discretion to add to or change the duties of the position at any time.

Sherry Myers, PHR
Human Resources Manager

CLARK Material Handling Company
700 Enterprise Drive
Lexington, KY 40510

Phone: (859) 422-6537
Fax: (859) 422-7476
Mobile (859) 619-9422

www.clarkmhc.com

Send Resumes to: resumes@clarkmhc.com